Well, this is one time where I think the title just about says it all.

I’ve been coaching a doctoral student on the intersections among learning style theories, generational differences and dynamics, and spiritual formation systems. After reflection on yesterday’s session, it occurred to me that part of what makes so-called contextualization a very different product is the paradigm of the contextualizer:

  • In my observation, older generations and pragmatic-paradigm people in church leadership roles make changes to meet the felt needs of their audience, to match their programs to the desires of their “customers,” for maximum comfortability.
  • Younger generations and holistic-paradigm people in Kingdom leader-developer roles adjust to meet the ways that those they work with are designed by God to participate at their best and most productive.

If this is anywhere near accurate, I think I’ll go with customization according to God’s providential design for a person’s productivity, not customer-ization according to personal desires for consumption, thanks. I’ll also skip on the consumerization on demand.

(For more on pragmatic versus holistic paradigms, see the category on Paradigm Profiling.)